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Insights and analysis on the Japan market.

Hyatt & Kiraku JV on hot spring resorts

Sep 22, 2022

Hyatt Hotels has just announced a 50-50 joint venture with Kou Sundberg and the team at Kiraku to roll out a new brand for hot spring resorts in Japan. The brand will be called Atona and the first resort is scheduled to open in 2025.

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