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Insights and analysis on the Japan market.

Aman founder launches new hospitality brand

Oct 20, 2020

As the hospitality industry in Japan starts to see some green shoots, Adrian Zecha, founder of Aman, announces his plans for a new ryokan brand, Azumi. The build out of the brand will be done together with Japanese hospitality group Naru Developments. Their first property will be on an island in the Setouchi area and is due to open in spring 2021.

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